We put quotes around it to emphasize just how real deal western we are. No funny business. Same reason we use a lot of air quotes when we talk. So folks know to take us serious. Cuz there’s nothin’ like a wink emoji to let folks know you mean business.

• Ultra Soft 60% Organic Cotton/40% Polyester Blend
• Soft Touch Screen Print
• Screen Printed Inside Label
• Reinforced Neck Seam Tape
• Sendero Woven Labels